The Diary reports
February 05, 2003 at 07:03 PM
1 minute read
The original version of this story was published on Legalweek
Full marks to Cellmark Diagnostics for the refreshing bluntness it deploys in the ads for its five-day paternity test.
At first glance, the photo of a cute small child (above) might appear to be advertising life insurance or the safety features of a car – look what you have to protect might be the subliminal message. But no, the theme is the distinctly blunter: “Is the sprog really mine?”.
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