Steve BlundellSince its inception, scarcely a week has gone by without Legal Week reporting on some new advance of English firms into continental Europe, or some dramatic setback in their attempts to do so. So accustomed have we become to this ever-advancing tide, that few question the degree to which firms are truly reaping the rewards of these endeavours.

In many firms there is enormous internal debate about the extent and pace of such developments. UK partners who have seen their profits diluted with the promise of ‘jam tomorrow’ will not swallow the medicine forever.