Creating the IBM factor
As the economy worsens and competition between firms in any business sector becomes more fierce, developing and maintaining a good reputation is crucial. George Bull looks at how market perception can make or break your business
The economic outlook for 2003 is poor: the consumer spending boom went bust and the bulk of UK retailers experienced low or negative year-on-year sales growth during the crucial Christmas trading period; property prices are expected to plummet by as much as 20% in 2004-05; manufacturing is still in the doldrums; interest rates are uncertain; and, worst of all, there is no end in sight.
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