The big push for closer relations
Connecting with clients is increasingly a priority for law firms. But can marketing initiatives tip the balance. Legal IT finds out
Superficially at least, every law firm in the world insists on characterising itself as a client-focused organisation. The motivation is obvious: clients are a law firm’s lifeblood and its dinner ticket. But despite the repeated avowals, in most countries the structure of the legal profession faces regular criticism from outsiders who see it as self-serving and protectionist.
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