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Communicate to accumulate
An effective communications system is the essential key to keeping control of costs and creating profit, writes Charles Whelpton
There is an old analogy of business management as a military strategy, with the chief executive as general, his brigadiers and colonels drawn from the ranks of financial controllers and business development managers. His footsoldiers and cavalrymen are the fee earners, sales executives or shop-floor workers of his business and the battalions of administrative and support staff provide his rearguard.
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