The re-branding of Linklaters was the result of extensive research and debate into what constitutes a global brand and how it affects others such as clients, partners and staff worldwide. Its global marketing director Anne Marie Stebbings explains
July 24, 2002 at 08:03 PM
1 minute read
The original version of this story was published on Legalweek
In the past few years a number of leading firms have gone through extraordinary and rapid change, with organic growth, mergers and a more competitive client market. Linklaters is no exception.
Four of the original firms that formed Linklaters & Alliance have merged and we have expanded in the Americas, Asia and Europe. The result is the transformation of the firm into a multinational organisation with more than 5,500 people in 22 countries.
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