SeminarSpeak to a few clients and they will soon tell you that if they had the time or the inclination they could make a full-time career out of attending law firms’ seminars. This suggests that supply exceeds demand, which in turn devalues the currency.

Ask law firms partners why they do them and most will respond with the standard ‘legal updates for the benefit of the client’ answer. Dig a bit deeper with your clients and actually they want more than information, they want to meet their team, meet peers and competitors and in some cases go away with CPD points in the bag.