Disentangling the web
Hundreds of law firm websites are missing the opportunities to build client loyalty offered by the internet. Is yours one of them? Gerald Newman, ex-deputy director of communications at the Law Society, explains how to benchmark yourself
Few law firms have done much to exploit the internet, and your firm should be able to gain significant competitive advantage even through modest developments. In benchmarking your site and planning your next steps, you should focus on four key actions:-as the dust from the dotcom crisis begins to settle, take stock of the internet environment, and listen to your clients; -segment your online audiences by setting up industry-specific home pages and dedicated domain names;-ensure usability and user-friendliness – particularly for visually impaired users (to whom you may owe legal obligations); and-use extranets to cement client relationships.
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