The law would be a simple profession if it was not for the clients. Law firms spend millions of pounds each year on marketing themselves, taking part in beauty parades, producing glossy brochures, wining and dining and spending partners’ hard-earned cash on yet another
re-branding exercise.
Wouldn’t life be easier if clients actively sought your advice, automatically sent you all their work, brought you in early and paid your bills without question?
This, according to professional services management guru David Maister is achievable. Exactly how is the subject of his recent book, The Trusted Advisor (Free Press, £16.99), written in conjunction with management consultant Charles Green and executive vice president of internet company, Digitas, Robert Galford.
