Top lawyers at Facebook, Google and LinkedIn last week proclaimed very publicly that internet users don’t need the government to protect their privacy online.

The argument coming from these companies – whose only way to make money is, incidentally, to use your personal information to sell advertising – is simple: trust us. They were making their case at hearings held at UC-Berkeley School of Law by the Federal Trade Commission (FTC), which is considering the need for new rules for protecting privacy on the Web.