No lawyer who walks into a courtroom can ignore the implications of preference reversal.

Preference reversal occurs when a decision changes depending on the way it is elicited. The way a question is asked can make all the difference. Children learn that an effective way to ask for a puppy is to ask first for a pony. When closing a sale, sometimes it works best to push the buyer to make a choice; at others, to ask the buyer to name a price.