‘Give a man a reputation as an early riser and he can sleep ‘til noon’, goes the famous Mark Twain quote. Put a lawyer in a big name law firm… 

I wrote about law firm prestige earlier this year. About how prestige endows firms and their lawyers with immediate respect, how it commands instant attention in a fiercely competitive industry. But two stories this week, incidentally our two best-read, reminded me of the single-glazed nature of law firm kudos and, in particular, brand recognition.