No major law firm has a TikTok account, but their young lawyers are using the app to appeal to its Gen Z audience and acting as a recruitment tool in the UK.
March 21, 2023 at 05:54 AM
11 minute read
TikTok is projected to reach 1 billion monthly users within the next two years, yet you would be hard pressed to find any major law firm that has an account on the platform.
But a growing number of trainees have taken to the app, sharing how they gained their training contracts and what life at their firm looks like, in what seems to be the latest iteration of the “law-fluencer”.
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