Spurred in part by the pandemic and a desire to foster a sense of connection and pride with employees, Canadian leading regional law firm Lavery de Billy has rebranded with a new look that CEO Anik Trudel says reflects its commitment to clients’ growth in its home province of Quebec.

The underlying theme of the rebrand is intended to communicate the firm’s focus on clients and its more than 100-year history in the bilingual province’s business community, Trudel said.