What does Bath Christmas market, Shakespeare and football have in common with legal services? They are all part of the government’s ‘GREAT’ campaign to promote the best of the U.K. from a range of sectors such as sport, music and business to the rest of the world.

I have just come across what I expect is the little known ‘GREAT Legal Services’, an initiative led by the Ministry of Justice and part of the GREAT campaign, to support and promote one of the U.K.’s greatest exports, you’ve guessed it — legal services.