Alma Asay is returning to her roots. After years in the legal technology industry, first as the founder of litigation management software company Allegory before taking executive positions at Integreon and Litera, Asay has joined law firm Crowell & Moring as its senior director of practice innovation and client value.

With Crowell, Asay will be responsible for interfacing with the firm’s client development, pricing, legal project management, and information technology teams, as well as with clients themselves, on driving efficiency and creating customized service solutions.