For the best part of a decade, the subscription economy has blazed a revolutionary and seemingly irreversible trail through society. The emergence of Spotify has transformed how we consume music, and thanks to the flurry of on-demand streaming services – spearheaded by Netflix – the way we watch television has shifted in front of our eyes.
Until recently, the manner in which businesses have accessed professional services has remained aligned to traditional methods, but this too is increasingly following this transformational trend. Already Workplace Collaboration (Slack), Accountancy (Xero), Marketing Services (Salesforce) and many others are subscription first and readily accepted by businesses of every size.
