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As Slaughter and May found out last week, even seemingly innocuous changes to a firm’s website, if not the first point of contact for those choosing to engage with the firm at least a small window into the fabric of the firm, can have some lasting effects on how it is perceived by stakeholders both outside and inside the organization. This may be even more important during the pandemic, where in-person interaction is more limited. 

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Patrick Smith

Patrick Smith, based in New York, covers the business of law, including the ways law firms compete for clients and talent, cannabis law and marketing innovation. Reach him at [email protected] or on Twitter at @nycpatrickd

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