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Toronto's city center at sunset. Toronto’s city center at sunset. Photo: Shutterstock

A new entrant in the Acritas Canadian Law Firm Brand Index’s 2020 rankings marks the first time a new firm has cracked the index’s top-10 rankings in its nine-year history.

Bennet Jones ranked 10th in the index, which measures law firms’ brand strength in Canada across six metrics: top-of-mind awareness, favorability, consideration for top-level deals and litigation, overall usage among Canadian organizations, and usage among multinationals with interests in Canada.

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Samantha Stokes

Samantha Stokes, based in New York, is a staff reporter at American Lawyer covering the business of law. You can reach her at [email protected] or on Twitter: @stokessamanthaj.

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