Jeans giant accuses Australian clothier of infringing and diluting its famous mark by affixing a tiny tab to its pants pockets.
July 22, 2019 at 07:02 PM
1 minute read
The original version of this story was published on The Recorder
It’s just a tiny piece of cloth, measuring less than a square inch.
But the distinctive red tab Levi Strauss & Co. affixes to its jeans pockets and other garment seams has been identifying its goods since 1936. And the company doesn’t like it when other clothing manufacturers – especially jeans makers – affix tabs to their own pockets.
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