Last January, China enacted a new e-commerce law that holds online platforms liable for failing to “take necessary measures” to prevent the sale of counterfeit goods.
If you’re a consumer who doesn’t fancy the prospect of tarnishing your sneaker collection with a pair of knock-off Nikes, then this is potentially a welcomed development. For e-commerce companies in China, who can now face steep fines for failing to take action against the sale of counterfeit materials on their platform, the issue could be a little bit more complex. And it should possibly be of some concern to their counterparts in America as well.
