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Last January, China enacted a new e-commerce law that holds online platforms liable for failing to “take necessary measures” to prevent the sale of counterfeit goods.

If you’re a consumer who doesn’t fancy the prospect of tarnishing your sneaker collection with a pair of knock-off Nikes, then this is potentially a welcomed development. For e-commerce companies in China, who can now face steep fines for failing to take action against the sale of counterfeit materials on their platform, the issue could be a little bit more complex. And it should possibly be of some concern to their counterparts in America as well.

“I think that flavours of [the Chinese law] could easily penetrate the U.S. marketplace… I could see some things coming down the pipe where they are going to hold private industry responsible,” said Jason Bernstein, a partner at Barnes & Thornburg.

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Frank Ready

Frank Ready is a reporter on the tech desk at ALM Media. He can be reached at [email protected]

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