Five years after Linklaters turned the trend for firms planting flags around the world on its head with a return to alliance deals, its partner firms – Australia’s Allens and South Africa’s Webber Wentzel – do not let you forget their ties to the magic circle firm.
Both feature the Linklaters’ name heavily in their branding, with Webbers quite literally shouting it from the rooftops of its headquarters in Johannesburg – ‘Linklaters’ is picked out in lights 40 feet up the building for the benefit of passing motorists.
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