There is, at least in legal social media land, only one real legal issue of the day worthy of attention and debate. Forget the Jackson reforms, access to justice, prisoner’s voting rights, libel reform or whether it is right to require divorcing couples to mediate before they litigate. These issues are but the froth on the top of any Tweeting lawyer’s cappuccino.

The real issue du jour is this: should law firms have social media strategies? Are they, in Twitter speak: #musthaves or #myarse?