In a recent blog about five delusions commonly shared by law firms, I was greeted by the unusual experience of readers agreeing with the points I made… with one exception. This was my claim that law firms shouldn’t kid themselves that clients ignore directories – hence this follow-up.
Well, the bad news for those hoping for me to put the boot into the large directories like Chambers and Legal 500 is that I stand by it. I certainly accept that clients routinely downplay the extent to which they use them. Of course they do – you already have panel reviews run by bank procurement teams in which they are embedding directories into the pitch process.
