Many firms – maybe most – don’t have a strategy

Law firms don’t generally have strategies. This basic point often gets lost in the commentary about the legal industry. What firms in many cases actually do is what they want to and then rationalise that as strategy. To a certain extent this course will be shifted by the client and labour markets and the fashionable business ideas of the day. But the pedestrian on this path will basically head where he wants to go, at least until he runs out of road or the conditions render the path impassable.