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“All cars will look the same one day because there is only one slipperiest shape”. That’s what a car enthusiast said to me in the 1980s when the Ford Sierra was new in the market. (Admit it – the car was upsetting, but you had a strange urge to own one). And for a while at least, it seemed that all the manufacturers were producing similar looking models suggesting that technology, aerodynamics and speed were all the consumer could think of.

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