For some reason most professionals seem to dis-like both selling and being ‘sold to’. So we were a little curious as to how we were going to get on selling a new venture to the potentially unconvincible.
Despite this, only two and a half months into the process, I am convinced more than ever that selling professional services is not really so difficult. You just need to spend the time to be prop-erly prepared, have the discipline to thoroughly think through the approach on a case-by-case basis and have the confidence to contact people.
