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Enhanced consumer protection is the overarching objective of government initiatives, legislative programmes and court actions currently on-going in Europe and elsewhere. Their aim is to boost consumer confidence in unfamiliar commercial territories, strengthen protection against unfair practices and fraud, and ensure that consumers have all the information they need in order to transact with confidence.

The internet boom has thrown up an abundance of opportunities to part unwitting consumers from their cash. Law enforcement is a Herculean task in the vast frontiers of cyberspace, so creative con artists can easily exploit the worldwide web to swindle vulnerable individuals around the globe.

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