Despite obvious similarities to other professional services organisations, the legal sector is a unique marketplace with its own issues and concerns. In particular, the marketing director, a recent and not always welcome arrival, appears to be facing a raft of issues that peers operating in corporates and other partner-ships are not.
This was one of the key messages being portrayed by marketing professionals across 70 top law firms in the UK, US and Australia during a recent survey conducted by BPRI.
