When businesses start to go hungry they are forced to go out to hunt – their most desired potential prey being the clients of their competitors. Those law firms that make every effort to deliver excellence in all that they do for key clients tend to defend their client relationships more successfully and keep voracious competitors at bay.
It is unlikely that anyone really disagrees with the notion that excellent client management is important. It means that clients pay their bills, that they continue to give us work and that they include us in their thinking when new opportunities for work arise. Also, the image of being recognised as a client-focused firm is a positive one in a crowded marketplace.
