Imagine you have never heard of Manchester United and do not know who they are or what they do – unlikely, but give it a go. A glance down the club’s list of core strategies does not readily reveal its identity, or radically set it apart from any other successful, commercial phenomenon.
“Developing the value of media rights; leveraging the global brand; maintaining the playing success; converting more fans into customers” – the bullet points read like the sophisticated goals of any corporate entity.
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