After enduring the trials and tribulations of the battered technology sector for the past three years, there is little surprise that Venture Law Group founder Craig Johnson has sought alternative employment impersonating dodgy ’70s magician The Great Soprendo.

Apparently, Johnson’s alter-ego went down a storm at a recent party to celebrate VLG’s merger with West Coast boutique Heller Ehrman, when the Great Soprendo’s timeless catch phrase – Piff-Paff-Poof – was formally adopted as the firm’s motto.