Thank you for sharing!

Your article was successfully shared with the contacts you provided.
BATsIt was a conversation over a Friday night drink that sparked a complete rethink of British American Tobacco’s (BAT’s) intellectual property (IP) strategy and the launch of a groundbreaking initiative for managing legal services through technology.

The conversation between Michael Leathes, head of intellectual property, and Tony Moss, IT director at Batmark (the intellectual property arm of British American Tobacco) led to a unique collaborative effort between the tobacco giant, Ford Motor Company and their respective legal advisers.

This premium content is reserved for
Law.com International Subscribers.


  • Customized news by region including UK, Asia, Europe, Latin America, Middle East, Africa, and North America
  • Cutting-edge research such as UK Top 100, China 45, and Asia 50
  • Get the inside track on the biggest breaking stories that delve deep into the issues behind the headlines
  • Comprehensive coverage of the dynamic legal market from people moves to the major international jurisdictions
  • Global view into how legal tech, business of law, in-house and regulatory environments are intersecting worldwide

Already a subscriber?


Law.com International Newsletters & Briefings

Sign Up Today and Never Miss Another Story.

Sign up for an unlimited number of complementary newsletters, alerts, and International Briefings. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2020 American Lawyer Media International, LLC. All Rights Reserved.