It was a conversation over a Friday night drink that sparked a complete rethink of British American Tobacco’s (BAT’s) intellectual property (IP) strategy and the launch of a groundbreaking initiative for managing legal services through technology.
The conversation between Michael Leathes, head of intellectual property, and Tony Moss, IT director at Batmark (the intellectual property arm of British American Tobacco) led to a unique collaborative effort between the tobacco giant, Ford Motor Company and their respective legal advisers.
