Most law firms have already produced their first generation websites. Many will be satisfied with their existing supplier, but in our experience a significant minority report that the relationship has not worked out, with slow response times and cost over-runs the major issues.
Sometimes these problems arise because the web hosting company is run by technical people who do not understand that websites are business tools and that law firms want practical solutions and good customer service. Sometimes problems arise through a genuine mismatch between what the client expects of his supplier, and the capabilities and culture of the web-hosting company. Based on our experience here are seven golden rules to help you choose the right supplier for your firm.
1. Look for a company that combines technical skills AND business experience
Your website should achieve business goals such as increasing sales, cutting costs and making it easier for your staff to communicate.
Your supplier needs to understand your firm, your customers and what is important to them so that your website engages your audience and motivates them to do business with you.
Ask: do staff in the company have commercial as well as technical experience?
