Even if the Test team looks lost when confronted by anything more substantial than an ice- cream cone, the launch of play-cricket.com proves that the traditional English mastery of the art of organisation still prevails.
For internet lawyers it also proves the increasingly-heard refrain that the trick with the internet is not what you know, but who you know.
As it evolves, the play-cricket project, which targets amateur players, will be an ideal illustration of the classic internet development process:
