Lemonade's Tweet Causes Uproar Over its Use of AI
The insurer's error comes as artificial intelligence faces criticism from those who say it’s subject to biases.
(Bloomberg) — Lemonade, an internet-based insurer, said that it doesn’t use artificial intelligence to deny claims or coverage based on a person’s characteristics after a “poorly worded tweet” drew heated criticism online.
Clients who submit claims are asked to make videos explaining what happened. In its tweet, the New York-based company said those recordings are analyzed for fraud by artificial intelligence (AI) to “pick up non-verbal cues that traditional insurers can’t.” That led to an outpouring of tweets accusing the company of discrimination based on race and other traits.
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