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Life insurance settlement provider The Lifeline Program is marking its 25th anniversary, observing that company spokesperson, Betty White (the television icon who turns 92 on January 17), has helped educate seniors about life settlements as a means to fund retirement, pay bills, and offset costs of long term care.

Wm. Scott Page, the president and chief executive officer of The Lifeline Program, performed one of the first life settlement transactions in 1989, when he helped an ill friend sell his life insurance policy for cash. Mr. Page started The Lifeline Program shortly thereafter and began assisting other terminally ill individuals with selling their policies and organizing their financial futures.

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