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Pruco Life Insurance Company, a subsidiary of Prudential Financial, Inc., has introduced a universal life insurance product that, it said, offers consumers death benefit protection with tax-advantaged growth potential and the ability to access cash value.

According to the company, PruLife Founders Plus UL provides death benefit protection with an extended no-lapse guarantee, and offers a choice between two interest crediting account options that can help build cash value in the policy. Additionally, the company said, an optional benefit access rider allows consumers to advance up to 100 percent of the death benefit should they become chronically or terminally ill.

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