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If after two months into a new case outside counsel is unable to clearly articulate a thoughtful, unique, and convincing litigation story about the case, you should find a new attorney.  Successful trial lawyers are master storytellers. They must take a disparate and complicated set of facts and a cast of often unwieldy characters and tell a story that resonates with a diverse group of stakeholders. These stakeholders include the judge and possibly a jury, a mediator, and most importantly, in-house counsel and the company’s key decision-makers. Despite the importance and centrality of storytelling in the legal profession, as I will discuss in this four-part series, too often outside counsel are incapable of telling a winning story.

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