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Our firm watches commercials. Lots of them. Not just because we represent advertising clients. But because of what they can teach us about how businesses communicate with existing and potential customers—the end users of their products or services. We like to see what works and what doesn’t. We were fascinated by the recent Nike campaign. Not because of Colin Kaepernick, but because of the company’s good sense of the marketplace and how their customers would react to the ad.

Corporate Counsel has covered a number of recent hires by Uber: Tony West (whom we observed give a thoughtful presentation at the recent 24th Annual Stanford Directors’ College), Scott Schools (long-time Department of Justice veteran and new Chief Compliance Officer), and Matt Olsen (former National Security Agency lawyer and new Uber trust and security officer). All three were covered on this site and all top notch, but probably not a single customer noticed. What customers did see was the recent advertising campaign that pivoted from the “Moving Forward” theme (and customers will surely notice the outcome of those hires in terms of the compliance and governance enhancements).

 

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