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Apple installs the rock band U2 ’s newest album onto all iPhones for free. Amazon charges customers for Alexa to monitor all conversations in your home. One creates cries of consumer outrage for invasion of privacy; the other receives accolades for being a great new product, quickly appearing in every home. Why such different reactions?

Data generated by IoT devices can be valuable intellectual property (IP) for companies. However, collecting and using this data can expose them to potentially massive negative publicity and lawsuits.

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