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Velcro has begun a campaign to combat misappropriation of their trademarked name to non-Velcro fasteners and adhesive products. The company’s immense popularity has led to an intellectual property quandary that is unique to a handful of household brand-names like Clorox, Band-Aid and Kleenex. The ultimate plea from Velcro’s lawyers, is if consumers continue misusing the brand’s name, their “trademark will go away.”