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“If it’s determined that our truck caused the accident, [the company] will take full responsibility.” These words came from the CEO and President of a Fortune 500 company in response to a recent motor vehicle accident involving a company truck and limo bus in which a well-known comedian and others were passengers. One person died and others were critically injured. There is no indication that the company’s employee driver was distracted by talking or texting on a cell phone, yet the accident’s global attention inflamed the ongoing discussion around an employer’s liability for an employee’s distracted driving. The company CEO’s immediate and definitive willingness to accept responsibility highlights the effect that distracted driving can have on a company’s image and its bottom-line.