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Picture this: You are sitting in your office, minding your own business, when all of the sudden you get an e-mail that says, “Our distributor called to tell us his sales dropped this quarter. He says it’s because there is a competing business in town selling fake versions of our stuff at cheaper prices. I looked online and apparently there are companies advertising that they can make up to 20,000 pieces a day. These guys are clearly making fakes. Please take care of this, we can’t have counterfeits cutting into our sales.”