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Just weeks ago, the Federal Trade Commission (FTC) recommended that Congress require the data broker industry to be more transparent and give consumers greater control over their own personal information. The agency issued a detailed report on data brokers and summarized the extensive data collection efforts that it uncovered in its study of the industry. So it was deja vu all over again when weeks later, a Wall Street Journal headline read, “Facebook to Give Advertisers More User Data.” The article summarized Facebook’s efforts to vacuum up its users’ web browsing habits and sell that data to advertisers.

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