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In mid-April, US Airways found itself in a precarious situation. In response to a complaint a customer posted to the airline’s Twitter account, US Airways inadvertently attached a pornographic image, tweeting it to hundreds of thousands of followers. The airline immediately recognized its error, removed the tweet, and posted an apology. Fortunately for US Airways, as offensive as the pornographic image was, a couple days’ worth of embarrassing press coverage was about the only consequence the airline faced.

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