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And you thought the issues swirling around electronically saved information (ESI) were difficult to understand and even harder to manage. Now throw big data into the mix, and it becomes clear that attorneys have their technological work cut out for them. To simplify as much as possible, there are seven core issues concerning the interplay of ESI and big data that attorneys today must study and comprehend: storage structure; balance between big data analytics and document destruction; importance of centralized data sources; use of big data tools with integrated litigation hold and ESI functionality; applicability of technology-assisted review and predictive coding; management of ESI created in real-time; and proportionality.