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In a prior article, I indicated that law firms (and in-house legal departments) need to look at their lawyers (including themselves) as the product, something to be cared for and supported, but also challenged and analyzed in a brutally honest way. The care, support, challenge and analysis will meaningfully improve the product if provided around these three lawyer attributes: business awareness in the delivery of legal services, differentiable expertise, and the ability to build client relationships (as inside and outside counsel).

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