X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Patent portfolio management today is about businesses looking at their assets in new ways. Businesses traditionally have viewed employees as their most important assets — and rightly so. However, for a variety of smart reasons, 21st century businesses are rethinking the way they look at and value assets. Historically, intellectual property, such as patents, trademarks and copyrights, have been managed as line items on investor reports. Previously a passive intangible asset, businesses are taking stock of their intellectual property by building and managing their portfolio to secure a competitive advantage and build long-term revenue streams where none existed previously. For example, according to a Stanford University study, in 2011, for the first time Google and Apple spent more on patents than on research and development. Significantly, many of the companies that weathered the recent global economic downturn the best did so in part because they used intellectual property to develop a revenue stream and enhance shareholder value.

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2017 ALM Media Properties, LLC. All Rights Reserved.