Sabrina Ross photo via LinkedIn
Sabrina Ross photo via LinkedIn

News of a new Apple employee may uncover information about the company’s alleged push into health monitoring, which could integrate data from the rumored “iWatch.” 

Apple Insider reported that new hire Sabrina Ross has been working at Apple for the past month as privacy counsel, a position that oversees the protection of sensitive customer data. She holds certified privacy professional (CIPP/US) credentials from the International Association of Privacy Professionals — a new program that launched in the U.S. in 2004 to cover privacy regulations in a variety of fields, including federal and state regulations, healthcare and the Internet.

Ross also has extensive background in the healthcare field. Prior to Apple, she sat on the board of directors of CareMessage, a non-profit organization focused on improving “health literacy and disease self-management” for underserved patients.  Ross’s LinkedIn profile lists her past experience working in privacy and data protection with an emphasis on the healthcare field. So, could this indicate that an Apple-made social health program is currently in development?

Ross’ LinkedIn profile states:

“A certified privacy professional, CIPP/US, I have experience with a wide-range of Internet and information law matters involving privacy and data protection, online brand protection, electronic surveillance, defamation, information security, cloud computing, social media, locational privacy, e-commerce, and national security. I am passionate about addressing these issues with both business acumen and an eye towards litigation strategy.

My practice includes developing privacy compliance systems, creating privacy/data security training and policies, conducting risk analysis in the merger/acquisition context, and providing compliance counseling regarding the state/federal/international privacy law landscape.”

Social media regulations and privacy design systems are also on Ross’s resume. Contrasted with Apple’s social presence, the skill set raises questions as to what Ross will be working on at the company. It is possible that Apple could be preparing a move into social as the tech giant has become more open to new advertising outlets.

Additionally, Ross has experience in privacy as applied to health, social media and cloud computing. Apple is rumored to be developing an iOS health monitoring system that may be tied to a wearable device many have taken to calling the “iWatch.”So, Ross could play a role in the forming new policies applicable to gathering personal health information in iCloud and sharing it socially.


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